Firefighter Owned and Operated

For Those Who Carry The Weight

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New Drop: STILL STANDING

The 250 Years. Still Standing. Collection is a tribute to the Americans who came before us and the ones who continue to answer the call. Featuring iconic symbols of sacrifice, service, and resilience—from the Revolutionary War soldier to the USS Arizona, the Twin Towers, firefighters, law enforcement officers, and the everyday patriots who refuse to quit—this design honors the spirit that has carried our nation forward for two and a half centuries.

Built around the idea that freedom is earned, protected, and preserved by ordinary people willing to do extraordinary things. This release represents the grit, determination, and unwavering resolve that define the American story.

For 250 years we've stood our ground.

For 250 years we've risen.

Still Standing.

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Spotlight Drop:

The Waitin’ On Relief

This is a tribute to firefighters who know the shift isn’t over until the next crew walks through the door. Featuring a gritty vintage-style firefighter graphic and old-school firehouse attitude, this design captures the feeling every first responder knows all too well—watching the clock while still being ready for the next call.

Built for the ones who stay ready long after the excitement fades.
Because sometimes the toughest part of the job… is just waitin’ on relief.

Rise To The Top.
Earn your off-duty.

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firefighter-recovery-fund-donation

Firefighter Recovery Fund – Donation

Supporting Polk County Firefighters John Parris and Eryn Orduna who were injured during a wreck while on duty. These donations will help support their recovery and the expenses it has entailed. Thank you to everyone for your consideration!

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Seven rise to the top t-shirts and three hats laid out on a fire engine.

Not Your Average Gear

Empowering people with premium, motivational outerwear that is not just a clothing brand...

It's a mindset.

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Featured products

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About Us

Rise To The Top is a motivational apparel and gear brand founded in 2020 by two United States Marines as well as Firefighters. It is now led by a Driver Engineer/Critical Care Paramedic and his wife. The brand is built on discipline, resilience, and relentless drive.
This is not your typical off-duty fire gear. Our apparel is made for those who demand more of themselves- in their work, their training, and their everyday lives. It's for individuals who reject shortcuts and understand that real progress is earned, not given. 
We represent those who train when they don't have to. Those who show up when it's hard. Those who put others before themselves because it's who they are- not because it's required. 
Our motto is unapologetic:
"Lead, Follow, or Get the F@#k Out of the Way."
Rise To The Top is more than apparel- it's a mindset. A standard. A way of life for those willing to put in the work. 
In their free time, Alex and Lori enjoy spending time with their children and going to punk rock concerts proving that even while chasing greatness, family and passion come first.